Restaurant – Bistro in the Historic Center of Brasov (Romania)

Restaurant  –  Bistro  in  the  Historic  Center  of  Brasov  (Romania) 

Developed organically, slowly, with growth from year to year, this business has been operating since 2017, October. It is a small business but without real competition, located in Brasov. Positioning is a key, right in the center on a pedestrian street, near hostels and hotels. The restaurant has a ground floor (dining room and bar) and a basement (kitchen and outbuildings) with equal areas, totaling 60 square meters. It is fully equipped and modernly arranged, it benefits from 2 exits, and it also has a 25 sq m terrace that can be rented from Brasov City Hall with a low annual cost. The terrace offers the possibility to keep it throughout the year. The staff is structured in such a way that each position has employees from 2019. Each of the 5 employees knows very well everything that is necessary for the proper functioning of the business - from production to service, from accounting to supply. The business enjoys an image created organically by its satisfied and loyal customers both online on social media pages and offline, which gives credibility and brings new customers. In fact, the strategy of this business is focused on maintaining quality, maintaining standards and continuity.

The business offers products that are distinct and superior in the market. The menu is one of Breakfast & Brunch, coffee and fresh produce. It also includes products intended for vegetarian or vegan consumers. There is a possibility to supplement the menu with lunch products or dinner.

For the last 3 years it has been operating from 8:00 to 16:00, 5 days a week open. The dishes are simple, most cooked on the spot, the preparation of one working day lasting somewhere between 30 minutes and an hour for a production flow of 2 people.

The business is sold as a complete package, with absolutely everything included - company, equipment and furniture, suppliers, customers, employees (Se wants, but is not a condition, to keep employees and their conditions contractual), Brand, social media, opinions and authorizations, development plans. You take over the business together with the debt-free company. You receive support and know-how transfer from the owners.

The business is able to consistently cover costs and expenses with sales revenue. It has at least 80,000 monthly profile views on Google and 20,000 on TripAdvisor, although no action was taken promotion or marketing but only "word of mouth" promotion. Located in a market area where the number of potential customers is in increase is expected to be at least 20% higher compared to year 2021, a flow that can already be observed by punctually comparing the months in which, in the past (2021), the level of revenues was lower. Being a small business on breakfast & brunch and having a large number of loyal customers, there is also a demand for expansion and scaling (franchising).