Attractiveness, variety, and constant innovation are the keys to the success of this business for sale.
Our offer includes a business for sale, focused on the production and marketing of artisanal natural ice cream, located in the Central Region of Romania; a business that, in its 10 years of existence, has made a strong mark in the artisanal ice cream industry in Romania and has developed a well-known and respected brand in its market area. The asking price, which includes all the assets described below, is 1 million euros.
More than 140 original recipes, developed by the current owner, put the flavor and savor of the 100% natural ingredients to the taste of each customer, in the generous and appealing cup of ice cream.
This business for sale is discreetly located in the city center, and on the chic and extremely clean terrace, the tables are always full.
Also, our offer includes: solid relationships and direct contact with suppliers, including the discounts obtained in the 10 years of activity, loyal customers, consisting of both individuals and legal entities, qualified and dedicated employees, who will remain in business. In addition, the future owner of this ice cream shop for sale will also benefit from the ownership of the online pages, the officially registered logo, a complete laboratory, fully equipped and furnished with a show-window, and a stand made of wood, fully functional for the summer location, strategically positioned near large tourist attractions. In addition, the business has a generous, seasonally open commercial space, located in an area with heavy traffic in the city, various marketing materials, a good position in online search results, and positive comments in reviews and ratings.
Regarding the profitability of this business for sale, we hereby mention that it is profitable, and given the fact that the company operates all year round, the return on investment can be achieved in a maximum of 5 years, if the new owner follows the strategy of franchise development, proposed at the end of this announcement. Otherwise, we estimate a return on investment in about 7 years.
Description of the shop and ice cream laboratory
The laboratory and the ice cream shop for sale have a production capacity of 250 kilograms of ice cream per day and can store about 12 cubic meters (about 7 tons of ice cream).
The interior area is 69 sqm, to which is added another 69 sqm enclosed terrace and freezing room, with a bathroom for customers, bathroom with locker room and showers for staff, storage space. The business also benefits from modern facilities and equipment, including:
stainless steel work table,
table with granite countertop and two cooling doors,
4 stainless steel shelves,
2 stainless steel sinks,
ingredient storage, with 2 stainless steel shelves,
a variety of professional stainless steel small and large equipment,
10-liter professional planetary mixer,
350W Dynamic mixer,
600W Dynamic mixer,
freezer,
professional fruit shredder,
2 refrigerators,
high capacity blast chiller (18 trays),
high capacity combined ice cream machine (10 liters),
14-liter stainless steel buckets,
stainless steel and plastic trays, thermal insulation packaging of various types, etc.
The serving area includes:
4 meter stainless steel retro bar,
1 professional coffee espresso machine,
grinder,
1-bowl granita machine,
2-bowls granita machine
lemonade cooler,
panino siciliano machine,
professional creperie,
professional horn and waffle maker,
whipped cream maker,
professional citrus juicer,
professional, press-snail juicer,
professional blender,
ice cream display case with 24 flavors,
9-flavor ice cream display case,
vertical display case for displaying confectionery and ice cream cakes.
Customers can enjoy the ice cream inside the chic space, with 45 coffee corner seats available, and in summer the space is more generous and includes a terrace. The surface of the terrace is 170 square meters, fully arranged with a lot of refinement, offering the advantage that people can enjoy ice cream in a quiet environment. Customers also have the opportunity to order ice cream directly at home, through the Food Panda and Tazz by eMag platforms. "In the best month, we sold 20,550 kg of ice cream."
Both lucrative spaces are in use by concession contract for 15 years, with the possibility of extension by another half of the contractual period, without tender, for a value of 7500 euros per year, this price being evaluated as very good, compared to the area and the current market price for commercial spaces, with parking spaces in the vicinity.
Opportunities for expansion
This business for sale benefits from a favorable development plan, including franchising the business, by opening new commercial spaces, permanent locations, and seasonal locations in several cities in the country, which offer more opportunities. Currently, the existing laboratory can provide ice cream production for another 7 locations.
In terms of revenue and profit history, this business enjoys a steady increase in turnover as well as profit, costs, and operating expenses remaining at a low rate, compared to revenues.
Also, another advantage is the fact that the company is debt-free, without unresolved legal issues, being able to constantly cover the expenses, as well as the necessary investments, from its own resources, with a percentage of 8.8% solvency rate.
The business uses a production process that serves as a differentiator from competitors, which a new owner can easily adopt and continue, thus benefiting from a period of up to 6 months for the transfer of know-how and business operation advice. The ice cream parlor currently has and will continue to have qualified staff to help the new owner successfully manage the transition.
The new owner will have a special advantage - to be placed directly in the top brands of artisanal ice cream in Romania, with minimal effort, in the case of the company's franchising mission, an approach that the company has already started, through discussions with partners at francize.ro, having a brand that has become appreciated and known both locally, regionally, and nationally, through honest business practices during its years of activity.
Currently, the activity of this business for sale is carried out according to the plan adapted to the current situation, well-managing the difficulties generated by the new market context, having all the necessary approvals and operating authorizations. We also mention that the turnover in 2020 was achieved when the company was closed for 5 months, due to the restrictions imposed by the management of the coronavirus pandemic.
Details about the transition
The business broker representative of this offer ensures the potential buyer, by a written confidentiality agreement, the complete disclosure of all relevant information about the business, through an Information Memorandum, in order to qualify this offer for possible purchase.
The sale of the business will be done by transfer of activity, with the possibility of financing from the seller.
